RELATIONSHIPS AND GRIEF: AN ANALYSIS OF THE DISCURSIVE ETHOS IN WHITE HORSE BY TAYLOR SWIFT

Resumo

This study aims to define and analyze the discursive ethos present in one song by the singer Taylor Swift - White Horse from the album Fearless. The central theme of this research is the construction of identities in discourse, exploring the messages and narratives. The proposed analysis aims to examine the utterances in order to comprehend the formation and development of the ethos present in the selected song, highlighting how their artistic statements shape the public perception. The research adopts the theoretical perspective of Maingueneau (2005, 2006, 2008, and 2014) on Discourse Analysis, Enunciative Scene, Discursive Ethos, which explores how attitudes and communicative conduct reflect the viewpoints and positions of a specific public. The research reveals that, through poetic narrative, one ethos was identified related to grief after a relationship. Swift shares possibly personal experiences, establishing a deep connection with her audience who identifies with the themes and adheres to the speeches presented.